My Story


I'm a multifaceted Designer with 10 years’ experience working in both a consultancy and in house design setting.


Working at Philips Design I learned that great design starts with having empathy. Having a deep understanding of the people you are designing for. It’s to look for those unique insights that lead to truly meaningful and delightful solutions for people. 


Finding those “Aha moments” is the part I’m most passionate about and the super power by which we as designers can envisage and impact the future in a good way.


In all my projects I strive to make the process fun and enjoyable for the people I’m working with. There is no such things as a perfect project, it’s about embracing the turbulences the ups and the downs, finding your happy and always make time to celebrate the wins.


I love being creative… from what I have for breakfast to what I eat for dinner, cooking and baking to share with the people I love. In my free time I design and 3D print unique jewelry pieces for myself and friends. I set myself sporting challenges; the last one was the Rapha Women’s 100km cycle challenge against a strong Dutch head wind, a tough one!  I love going to concerts, to me ‘music is life’. You connect with the band and feel their passion carried through words, chords and people around you.  

Interested to hear more? Let’s get in touch! I’ll gladly show you more examples of my work and tell you about my story when we meet.


  • Design Strategy
  • Brand Experiences
  • Holistic Product Design - Product Development
  • Service Design 
  • User Centered Innovation 
  • Design Research 
  • Co-Creation - Ideation, brainstorming, prototyping
  • Speaker and Moderator


  • Red Dot Design Award Luminary - Best of the Best
  • 7 iF Design Award
  • 8 Red Dot Design Award 


  • 2 Spark Design Awards
  • 5 Goed Industrieel Ontwerp - Good Industrial Design Award
  • 2 Mom love it Awards - Consumer Award